A bus with advertisement for movie «Kick-Ass 2» drives past the San Diego Convention Center

A bus with an advertisement for the movie «Kick-Ass 2» drives past the San Diego Convention Center a day before the start of the 2013 Comic-Con in San Diego, California July 17, 2013. Once a hotbed for avid fans of cult comic and fantasy genres, San Diego’s Comic-Con has become an important stop for film studios and directors looking to gauge the responses of the convention’s savvy audience. REUTERS/Fred Greaves (UNITED STATES – Tags: ENTERTAINMENT SOCIETY) COMICCON-FILM